The NHL’s Arizona Coyotes Score a Hat Trick with Sony’s Intelligent Media Services
Using NavigatorX, Ci and Memnon the Coyotes Have Implemented a Scalable Asset Management Solution to Streamline Their Digital Content Production Workflow, Enable Cloud Accessibility and Preserve Their Tape Library
How we helped
The Challenge:
The NHL’s Arizona Coyotes implemented several of Sony’s Intelligent Media Services, including Media Backbone NavigatorX, Ci Media Cloud and Memnon, to help transform their digital workflows. Previously, the Coyotes worked without a centralized asset management solution, storing content on various internal and external HDDs on-premise. To keep up with the fast-paced demands of digital content production, the Coyotes needed a scalable asset management solution that would streamline their production workflow for both home and away games.
The Outcome:
Dealing with large files in real-time necessitates new approaches to content management. Using Ci Media Cloud and NavigatorX, the Coyotes were able to bridge the gap between on-prem and cloud allowing for fast ingest of content – even direct from their Sony cameras in the field, management and distribution of their content from anywhere, AI for automated metadata enrichment and long-term preservation of their content in the cloud. Additionally, Memnon is being used to digitize legacy content, which can now be used for new creative and revenue opportunities.
The Solution:
Sony’s Intelligent Media Services, including NavigatorX, Ci Media Cloud and Memnon each offered benefits to the organization as stand-alone solutions. The Coyotes also appreciated that together, the services created a robust, interconnected and powerful solution that provided value and was seamless to use. The solutions enabled content to be securely stored in a singular spot, and with cloud accessibility. NavigatorX proved a cost-effective and feature-rich option that was easy to use.
I was looking for a solution that would enable all of our footage to be stored in a singular spot, something that would keep it protected, and something that was cloud-based so if we get a power surge that blows out all of our hard drives, we’re safe.
Jon Kingston, former director of production, Arizona Coyotes
NavigatorX is an Easy to Use Solution That Streamlines and Simplifies
“Tagging and setting up schemas streamlines and simplifies our process, which is perfect for this type of solution since it is often being used by new and different people – from interns to part-time staff – who are logging the footage,” Kingston said. “Many of the issues we were having without an asset management system were related to our inability to meta tag clips and include descriptors in the file name, which we can now do effortlessly and with detail. I can now go to the exact clip I need right away, every time, which saves me valuable time.”
Ci Creates an Efficient Workflow for Content Creators
“What’s great about Ci is we are able to have one shared Workspace for all of our photography and videography and each photographer has access to upload their images and video to a specific folder within the Workspace,” Kingston said. “We’ve used this same technique for media outreach, as well. We grant access to the local publications to use our photo and video content and they can receive alerts each time new assets are loaded. Having the media get an automatic update saves us time and with Ci’s security features, we have peace of mind that we can manage their specific access.”
Memnon Provides Digitized Assets for Storing and Sharing in the Cloud
Ci also works seamlessly alongside Memnon’s digitization service, which has enabled the Coyotes to store and share their newly digitized assets in the cloud. Kingston described the organization’s 22 years of archival footage, stating, “We have roughly 4,000 tapes which are taking up space and we don’t have an easy way to access them. Memnon will digitize all of these assets, add in relevant metadata and upload them to Ci. From Ci, I can easily get that footage into NavigatorX.”
Instituting a New Workflow and Creating a Lasting Legacy
Kingston explained, “As the content team for the organization, we are the storytellers who help preserve the history of the team. Ultimately, putting this system in place is going to benefit the Coyotes for years to come and helps secure the future of the organization from a visual media standpoint. To have something in place that solidifies that and upholds the history of the team makes me extremely proud.”
