Attracting Shoppers

Deliver that wow factor to shoppers with display solutions that capture and retain customers’ attention and loyalty.

Shopping centre with displays in shop windows

Sony solutions offer

Clear, bright images

For every retail space

Smooth integration

Support and maintenance

Large scale display solutions for attracting shoppers

Successfully attracting shoppers’ attention demands bigger, brighter, more colourful visual experiences that can’t be missed in brightly lit department stores, showrooms and shopping centres. Our 4K HDR professional displays, modular LED video walls and high-brightness projectors are packed with latest technologies by Sony to produce immersive images on a spectacular scale. Centralised display management and quick set-up simplify installation, while energy-efficient features help keep retailers’ running costs in check.

Immersive experiences with best pictures and sound to match

Shoppers respond positively to colourful, high-impact images from our high-brightness BRAVIA Professional Displays, 3LCD laser projectors and scalable LED video walls. Create a totally immersive AV experience in every retail environment by adding our discreet but powerful Line Array Speaker system that complements best-in-class pictures with rich, highly controllable sound.

Colourful fashion image is shown with a Sony SLS-1A Line Array Speaker overlaid on top

Use every space to attract shoppers’ attention

Grab store visitors’ attention with extra-large BRAVIA Professional Displayshigh-brightness laser projectors and freely scalable Crystal LED displays for a larger, more versatile canvas that blends harmoniously with any size or shape of retail space. Our modular video walls can follow the contours of curved walls with no visible seams or gaps between panels, while our projectors throw super-sized images onto any shape or type of surface.

Projector screen with bright perfume image displayed is shown with a Sony projector overlaid on top

Time-saving features for intelligent display management

Our easy-to-install display solutions are ideal partners for attracting shoppers’ attention in retail environments. BRAVIA Professional Displays feature an inbuilt HTML5 platform, making it quick and easy to create and manage rich media content in store. Intelligent Settings optimise brightness, colour, cooling and other projector settings, simplifying rapid installation and set-up to achieve superb pictures in any environment.

Image of a woman holding leaves, one half is blurred and the other shows high contrast

Reliability and energy efficiency built in

Smart energy saving features help control retailers’ operating costs – like the efficient fanless design of our Crystal LED panel technology that requires no aircon for reliable 24/7 operation, and programmable on/off times for BRAVIA Professional Displays that cut power consumption outside shopping hours.

Professional vertical mounted display in a shopping centre turned off

Sony’s Deep Black Non-Glare Coating technology

It’s a challenge achieving vivid, high-contrast visuals that customers can connect with in brightly-lit retail stores, shopping malls and restaurants. Exclusive to our high-grade BZ40L BRAVIA Professional Displays, Deep Black Non-Glare Coating combines two advanced technologies that reduce screen glare and reflections without compromising image brightness, detail and clarity. It’s a big step forward, significantly improving the legibility of signage and information displays in all lighting conditions.

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BRAVIA with Deep Black Non-Glare Coating attracts shoppers visually

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Download our Retail Display and Digital Signage Solutions brochure

Explore display solutions for attracting shoppers


Experience ultimate picture quality with Sony’s flagship BRAVIA 4K HDR Professional Display; offers supreme 98-inch images with XR processing and spectacular 780 nit brightness that can’t be missed in larger retail spaces. 

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Sony BRAVIA BZ50L professional display

Crystal LED C/B Series

Scalable LED video walls delivering seamless, super-sized visuals. Choose high-brightness B-Series for brightly-illuminated environments, or high-contrast C-Series for uniquely rich, vibrant images with maximum wow effect.

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Sony’s LED video wall with high contrast image showing a model posing on black background


True 4K SXRD™ laser projector for spectacular super-sized images. Project onto walls, floors, ceilings or curved surfaces to create unique visual experiences.

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Sony’s VPL-GTZ380 with projection expo 2021 Best of show logo and Projectors Central editor’s choice logo


Compact Line Array Speaker system speaker combines fine beam control, high quality sound, and flexible installation to deliver clear, powerful, finely-tuned sound that’s easily heard in busy retail environments.

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Sony's SLS-1A Line Array Speaker

Sustainability in every scene

BRAVIA Professional Displays are designed with intelligence to be kinder on the environment.

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Sony BRAVIA displays a landscape

Speak to our team today about our Retail Display Solutions for Attracting Shoppers

Customised display solutions for every retail environment