Wayfinding for retail

Solutions that enhance customers’ retail experiences with bright, colourful digital signage to guide shoppers.

Insight of the shopping center

Sony solutions offer

Comprehensive solutions

Simple set up

Support and maintenance

Clear, bright images

Wayfinding solutions for every retail environment

Show customers the way with clear, bright, colourful signage that can’t be missed, even in brightly lit retail stores and shopping centres. Our BRAVIA Professional Displays are engineered for dependable round-the-clock operation, with installation-friendly features like centralised management of screen settings and flexible portrait, landscape or tilt mounting to suit any retail space.

Extra-bright 4K images with wide viewing angle

The high panel brightness of every BRAVIA Professional Displays gives shoppers a clear, unambiguous view of maps and floorplans, even in brightly-lit department stores. BRAVIA Professional Displays also feature a wide viewing angle, allowing every shopper to see information and directions as they navigate through stores and shopping malls.

A woman standing in front of Bravia display in supermarket

Fast, simple set up

Pro Mode saves precious installation time, allowing BRAVIA settings to be customised and copied quickly across multiple screens during set-up. Easily adjust and save power scheduling, PIN lock and other display settings for seamless operation in any retail environment.

Sony's Pro settings screen for starting pro mode, changing to normal mode, view current settings, export pro settings or reset all settings

Sized to suit every retail space

BRAVIA Professional Displays are designed for seamless integration in today’s retail environments. There’s a comprehensive choice of panel sizes from 43” right up to 98” to complement the wayfinding needs of smaller stores and large shopping centres alike. Information screens can also be mounted horizontally or vertically to suit any sales environment.

Display in shopping centre shows wayfinding for music festival tickets purchase

Create, update and manage signage with ease

BRAVIA’s inbuilt HTML5 content platform makes it easy to present wayfinding information to shoppers that blends images, videos, text and web content. BRAVIA integrates smoothly with a wide range of signage solutions, allowing rich content to be authored, scheduled and delivered to connected screens. Smooth integration with third-party touchscreen overlays simplifies creating interactive wayfinding solutions that customers love.

A woman is checking the map of the shopping center on Bravia display

Reliable and energy efficient

BRAVIA can help retailers support business sustainability goals with smart features like programmable screen on/off times that cut energy consumption outside store hours. Lifetime operating costs are reduced further with reliable 24/7 operation for reduced maintenance requirements.

Customer checks professional display with black screen and message "touch screen for assistance"

Sony’s Deep Black Non-Glare Coating technology

It’s a challenge achieving vivid, high-contrast visuals that customers can connect with in brightly-lit retail stores, shopping malls and restaurants. Exclusive to our high-grade BZ40L BRAVIA Professional Displays, Deep Black Non-Glare Coating combines two advanced technologies that reduce screen glare and reflections without compromising image brightness, detail and clarity. It’s a big step forward, significantly improving the legibility of signage and information displays in all lighting conditions.

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BRAVIA with Deep Black Non-Glare Coating attracts shoppers visually

Find out how we can help

Download our Retail Display and Digital Signage Solutions brochure

Explore BRAVIA 4K Professional Displays for wayfinding applications


Our high-brightness (up to 700 nits) 4K HDR Professional Displays with Deep Black Non-Glare Coating for excellent visibility in brightly lit retail stores, shopping malls and restaurants; in screen sizes up to 85”.

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Sony BRAVIA BZ40L professional display


Enhanced 4K HDR Professional Displays with 32GB storage, premium features, and high brightness up to 550 nits. In screen sizes up to 85”.

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Sony BRAVIA BZ35L professional display


4K HDR Professional Displays with 24/7 operation, portrait/tilt, X1 processor, Pro mode, Airplay and Chromecast capability, in a wide range of sizes up 85” and up to 440 nits brightness, ideal for large-scale multi-screen installations.

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Sony BRAVIA BZ30L professional display


Experience ultimate picture quality with Sony’s flagship BRAVIA 4K HDR Professional Display; offers supreme 98-inch images with XR processing and spectacular 780 nit brightness that can’t be missed in larger retail spaces.

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Sony BRAVIA BZ50L professional display

Sustainability in every scene

BRAVIA Professional Displays are designed with intelligence to be kinder on the environment.

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Sony BRAVIA displays a landscape

Speak to our team today about our Retail Display Solutions for Wayfinding

Customised display solutions for every retail environment