Transforming Broadcast Workflows
We’re transforming broadcast workflows not only in the control room but for television and media operation facilities. Our Enhanced Live Control (ELC) solution automates all your news studio operations – helping stations produce better looking news content with increased efficiency, expanded production capabilities and reduced operating costs. And it doesn’t end there. Our powerful yet flexible Master Control software solutions from Crispin will help ensure the most efficient workflow toolset for operating your facility from beginning to end.
The Challenge
Conventional news production and Master Control operation requires control of many system elements, typically requiring several operators across multiple departments. Broadcasters are turning to automation to streamline efficiency of their entire operation, from news creation to Master Control, boosting production values while reducing capex.
The Sony Difference
Our Enhanced Live Control (ELC) newsroom automation solution enables full control of switchers, routing, audio, robotic studio cameras, graphics, playout servers, teleprompters, lighting and other studio devices under management of a single operator. Our Crispin Master Control automation provides solutions from content prep all the way to playback whether it be for Traditional broadcaster, or NewsWheel delivered over-the-air (OTA) or Over-the-top (OTT).
The Benefits
Broadcasters of all types and sizes can realize more efficient program production and Master control operation with less risk of on-air errors and reduced staffing requirements. Expanded workflow possibilities include control of operations at remote facilities from dedicated teams at a centralzed hub. New possibilities are opened up with flexible deployment options whether they are On-prem, in remote Data Centers or in the Cloud.
Find out how we can help you
Reach more audiences, faster
In a constantly evolving industry driven by social media, new platforms, and technologies, discover how our bespoke news solutions can help power your creativity and boost production values, reduce cost and improve efficenices.
From cameras to the latest cloud-based workflows and solutions, we can help you transform your workflows and business approach to solve real-world problems, today.

ELC-MVS01
Enhanced Live Control System with intuitive user interface and automated/manual control modes. Compatible with MOS and non-MOS devices.
Master Control Automation
Powerfully simple and scalable from one to hundreds of channels including multi-channel operations, sports & live operations, and multi-site & hub operations.








