Sports and Live Production

Because you don’t get a second take in live production. Discover how we can help you move your audience with your next live production, whatever the scale.

How can we help?

In the unforgiving environment of live production, you need equipment, services and support that you can rely on. Discover why Sony is the choice of so many, from the world’s leading sports networks, to regional, college and local broadcasters and live streamers.

NHRA chooses Intelligent Media Services to Speed Efficiency

Discover how the National Hot Rod Association supercharged their production workflow, expanded their international reach, and is driving efficiencies with our Intelligent Media Services.

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Sports car

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Live filming

Intelligent Media Services

Now sports and live broadcasters can accomplish much more – at much lower cost – by leveraging the latest in IP and cloud-based technologies. So you can dramatically cut infrastructure costs. Speed content to all platforms: on-air, online and on social media. Find replays and archival footage instantly. And sleep better at night with automated master control.

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Sports Networks

As business models evolve and new challenges arise, stay ahead of the game with help from Sony. Our cloud-based solutions help you with every distribution platform. Our hardware helps live networks of every size and description. Broadcasters choose our award-winning cameras, switchers, monitors and replay servers. This hardware delivers superb High Definition – and eases the migration to 4K Ultra HD, High Dynamic Range and IP Live.

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Tennis match
Camera

Next-generation technologies

A generation ago, digitization and High Definition transformed the world of video production. Today, another suite of technologies is poised to transform your world. There’s the revolution in picture quality with 4K resolution, High Dynamic Range and High Frame Rates. And it’s matched by a revolution in infrastructure with IP Live and Remote Production. Let Sony show you how to harness these technologies. 

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HDC-4300L

HDC-4300L

Three 2/3-inch 4K Progressive CMOS multi-format HD/4K system camera

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PWS-4500

PWS-4500

4K/HD/IP multi-port live production server

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HDC-4800

HDC-4800

4K/HDR Ultra High Frame Rate Camera System with Super 35mm CMOS sensor

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XVS-9000

XVS-9000

IP-ready 4K/HD/SD video switcher for live production

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Single-operator live production

Now a single operator can transform a live event into an experience that engages everyone. Switch between cameras. Operate pan/tilt/zoom. Sell recordings of your event or stream it live. Our one-person systems are ideal for a wide range of live and recorded applications from pop concerts to weddings, educational seminars, corporate presentations and sermons.

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Video editing
MCX-500

MCX-500

Multi-Camera Live Producer

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AWS-750

AWS-750

Anycast Touch portable live content producer

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Robotic cameras

Robotic cameras

Affordable HD/SD/4K robotic, pan/tilt cameras

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Virtual production logo

Virtual Production

Anywhere. Any time. Any channel.

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OB trucks

Sony’s technologies are transforming the Outside Broadcast truck. Our 4K, HDR and super motion gear supports simultaneous origination of HD and next-generation broadcasts. Our IP Live technologies can cut your infrastructure and transportation costs. And of course, our cameras, switchers and monitors are in a league of their own.

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Satellite disc
HDC-4300L

HDC-4300L

Three 2/3-inch 4K Progressive CMOS multi-format HD/4K system camera

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PVM-X550

PVM-X550

55-inch 4K/HDR TRIMASTER EL™ OLED monitor with wide viewing angle

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HDC-P43

HDC-P43

4K/HD POV Camera

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XVS-9000

XVS-9000

IP-ready 4K/HD/SD video switcher for live production

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Stadiums and arenas

Today’s sports fans are more discriminating, more social and more interactive than ever. Our stadium and arena technologies put these trends to work for you. Capture fan attention with stadium big screens driven by Sony’s cameras and switchers. Entertain fans on the concourse with our public displays. Engage fans with the real-time polling of our PulseLive service. 

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Stadium
Hawk-eye

Hawk-Eye

Make the game fairer, safer and more engaging with Hawk-Eye Innovations, a Sony Group company. Our electronic line calling for tennis has become iconic. And that’s just the beginning. Today we’re in 450 stadiums in 65 countries. More than 20 sports depend on our line calling, goal line technology, decision review, point detection and broadcast enhancement.

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Deeper fan engagement with PulseLive

You need to connect with your fans on the web, social media, iOS® and Android® apps. You want to conduct polls, distribute real-time statistics and break news. We can help. Part of Sony Group company Hawk-Eye Innovations, PulseLive creates, develops and manages digital platforms that reach millions of sports fans every day. And we do it for some the world’s best-known leagues and teams.

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Pulselive