Powering Cloud Workflows
Sony offers Cloud workflow innovations to power your creativity. We’re transforming the way you collect, collaborate, produce, archive and distribute your content. Expanding storage options, bridging on-premise and cloud workflows, erasing the distance between field production and post, and streamlining your workflow from end-to-end.
The Challenge
Media organisations require centralised, scalable cloud workflows that eliminate redundant applications and multiple file copies, ensure business continuity and provide secure access to content from anywhere.
The Sony Difference
Sony offers a complete suite of cloud-based services that span the entire media life-cycle, from capture and virtualized/remote production to playout and archive.
The Benefits
Migrating to cloud-based workflows with Sony helps broadcasters and content creators get content to air faster, bridge on-premise and cloud workflows while streamlining operational costs.
Find out how we can help you
ITN Productions adopts Sony's Ci Media Cloud Platform
“We were looking for a professional solution that could host lots of video in a coherent way, and because we had so many departments, the security aspect was fundamental — the fact Ci was being used by major studios was obviously a great foundation for us.” Olly Strous, Head of Post Production at ITN.

Ci Media Cloud
From lens to cutting room or publishing to your catalog library, Ci helps organizations connect teams, content and devices across locations to streamline workflows along the entire media lifecyle.
NavigatorX
Our hybrid asset management solution consisting of NavigatorX and Ci media cloud will give organizations the ability to access their content stored within their facilities and in their cloud and orchestrate workflows.
XDCAM air Service
Now ENG news teams can get their stories to air even faster with XDCAM air – the bridge between connected cameras and your studio-based news infrastructure.
Virtual Production
Produce professional quality content from remote locations with cloud-based video and audio mixing, streamlining on-site resources.
PXW-Z750 Camcorder
The Z750 is fully equipped for the new era of live and field production. Live stream breaking news and events to multiple distribution points with speed and agility using Sony’s XDCAM air professional cloud service. Upload content directly from the Z750 to Sony’s Ci Media Cloud for fast, streamlined cloud automation, collaboration, distribution, and archiving.
VENICE
Ci now automatically creates web-viewable proxies for Sony RAW and X-OCN files. By uploading content to Ci, you can transform your post-production workflow by combining backup, transcode and preview into a single action. Ci also supports preview proxies for all three variations of Sony’s X-OCN (eXtended tonal range Original Camera Negative) format.










