Advertising for retail

Super-sized displays to capture shoppers’ imagination with eye-catching promotional videos, featured products and news of special events.

Display mounted on a wall shows boots promotion

Sony solutions offer

Clear, bright images

Simple, flexible installation

Smooth integration

Support and maintenance

Advertising solutions for today’s retail environments

Our retail display solutions are ideal for capturing shoppers’ attention with colourful, high-impact advertising and promotional messages, even in brightly-lit department stores and shopping centres. Our 4K HDR professional displays, modular Crystal LED video walls and high-brightness projectors all offer flexible integration possibilities plus dependable operation to suit the needs of individual shops, department stores and large shopping centres.

Sensational image quality

High brightness and image clarity ensure big, bold images that stand out in retail environments, giving shoppers a clear, eye-catching view of advertising and promotional messages, even in brightly-lit department stores and shopping centres. BRAVIA Professional Displays and Crystal LED scalable video walls feature powerful processing technologies by Sony to ensure flawless HDR pictures with very high contrast, rich colour and smooth movement that look great at any viewing distance – far away or right up close to the screen.

Waiter checks notepad with professional display on the background with a menu board and Professional display overlaid with sales message

Impress shoppers on any scale

There’s a comprehensive choice of BRAVIA Professional Displays, with screen sizes from 43” up to 98” to complement the advertising needs of department stores and shopping centres. The extra wide viewing angle of our BRAVIA professional Displays ensures that advertising content and promotional messages are seen clearly by customers, wherever they’re standing in a retail store or shopping centre. Create even bigger, brighter immersive visual experiences with modular Crystal LED video walls that suit any display size or proportions with no visible seams or gaps. The lightweight modular panels can be installed on walls, ceilings or curved surfaces to create phenomenal visuals with thrillingly lifelike detail, colour and contrast. Or fill the largest retail space with reliable, high-brightness laser projectors that offer flexible installation options.

LED wall in a shopping centre with a high brightness and high contrast image of a model in a red coat

Create, update, and manage content with ease

BRAVIA’s inbuilt HTML5 content platform makes it easy to present advertising and promotional information to shoppers that blends images, videos, text and web content. BRAVIA integrates smoothly with a wide range of third-party software solutions, allowing media-rich advertising content to be authored, scheduled, and delivered to connected screens.

A woman is checking the map of the shopping center on Bravia display

Reliable and energy efficient

BRAVIA Professional Displays can help retailers support business sustainability goals with smart features like programmable screen on/off times that cut energy consumption outside store hours. Lifetime operating costs are reduced further with reliable 24/7 operation for reduced maintenance requirements. Our Crystal LED video walls feature an energy-efficient fan-less design that eliminates the need for costly air conditioning. The long-lasting laser light source of our projectors lets shoppers enjoy uncompromised high-brightness images for up to 20,000 hours*.

*Depending on usage environment.

Bravia display showing the map of the supermarket

Sony’s Deep Black Non-Glare Coating technology

It’s a challenge achieving vivid, high-contrast visuals that customers can connect with in brightly-lit retail stores, shopping malls and restaurants. Exclusive to our high-grade BZ40L BRAVIA Professional Displays, Deep Black Non-Glare Coating combines two advanced technologies that reduce screen glare and reflections without compromising image brightness, detail and clarity. It’s a big step forward, significantly improving the legibility of signage and information displays in all lighting conditions.

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BRAVIA with Deep Black Non-Glare Coating attracts shoppers visually

Find out how we can help

Download our Retail Display and Digital Signage Solutions brochure

Explore display solutions for in-store advertising applications

BRAVIA BZ40L

Our high-brightness (up to 700 nits) 4K HDR Professional Displays with Deep Black Non-Glare Coating for excellent visibility in brightly lit retail stores, shopping malls and restaurants; in screen sizes up to 85”. 

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Sony BRAVIA BZ40L professional display

BRAVIA BZ35L

Enhanced 4K HDR Professional Displays with 32GB storage, premium features, and high brightness up to 550 nits. In screen sizes up to 85”.

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Sony BRAVIA BZ35L professional display

BRAVIA BZ30L

4K HDR Professional Displays with 24/7 operation, portrait/tilt, X1 processor, Pro mode, Airplay and Chromecast capability, in a wide range of sizes up 85” and up to 440 nits brightness, ideal for large-scale multi-screen installations. 

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Sony BRAVIA BZ30L professional display

BRAVIA BZ50L

Experience ultimate picture quality with Sony’s flagship BRAVIA 4K HDR Professional Display; offers supreme 98-inch images with XR processing and spectacular 780 nit brightness that can’t be missed in larger retail spaces.

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Sony BRAVIA BZ50L professional display

BRAVIA EZ20L

Ideal for digital signage and corporate applications, slim and easy-to-use in a wide range of sizes up 85” Features advanced Sony picture processing technologies for vivid colours and fine details.

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Sony BRAVIA EZ20L professional display

Crystal LED BH and CH-series

Scalable video walls that deliver immersive visuals with unprecedented brightness, colour, clarity and contrast plus flexible installation options.

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Sony’s Crystal LED BH and CH-series

VPL-GTZ380

True 4K SXRD™ laser projector with extreme 10,000lm brightnes and vibrant colour for spectacular super-size images.

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Sony’s VPL-GTZ380 with projection expo 2021 Best of show logo and Projectors Central editor’s choice logo

VPL-FHZ85

The industry‘s smallest, lightest 8,000lm WUXGA laser projector delivers crisp, super-bright images with bold, rich colour, even in brightly lit stores.

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Sony’s VPL-FHZ85

SLS-1A

The compact Line Array Speaker system speaker combines fine beam control, high quality sound, and flexible installation to deliver clear, powerful, finely controllable sound that makes advertising unmissable.

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Sony's SLS-1A Line Array Speaker

Sustainability in every scene

BRAVIA Professional Displays are designed with intelligence to be kinder on the environment.

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Sony BRAVIA displays a landscape

Speak to our team today about our Retail Display Solutions for Advertising

See retail environments for advertising