Sony display solutions help visitors learn about natural inhabitants of Orientarium Łódź
Polish tourist destination keeps guests informed and updated with BRAVIA displays, laser projectors and digital signage courtesy of our TEOS workplace management solution.
- New nature pavilion needed centrally-managed signage solution to display information to visitors
- Required centralised booking system for meeting room in conference centre
- 29x 43-inch BRAVIA 4K professional displays
- 10x VPL-PHZ series laser projectors
- TEOS workplace management solution with digital signage license
- Bright, colourful information enhances every visitor’s enjoyment
- Quick, easy content updates managed remotely from any networked device
- Easy, reliable room bookings
The built-in content editor helps create messages that are visible to visitors – even using a mobile phone. At the same time, the scheduling mechanism ensures that content is fully automated, making it easy to invite people to feeding shows, elephant baths or to remind them of upcoming facility closures.
Dr Arkadiusz Jaksa
Chair of the Board of the Municipal Zoological Garden, Łódź
Showcasing the diversity of Southest Asia’s natural inhabitants
Opened in April 2022, the Orientarium at Łódź Zoo in Poland is Europe’s most modern pavilion dedicated to the fauna and flora of Southeast Asia. Covering a total area of almost 10 football fields, it’s divided into four themed sections where 1300 species of fish and 35 species of land animals are homed in a large, varied environment.
Easy content creation, scheduling and display
A total of 29 43-inch BRAVIA FW-43BZ53F 4K professional displays offer visitors to Orientarium Łódź a wide range of colourful, regularly updated information – from resident animals’ feeding times to local transport information. The bright, energy-efficient screens are integrated with TEOS, Sony’s smart workplace solution that simplifies the management and distribution of digital signage and other content across all display devices.
A previous challenge for Łódź Zoo was managing several multimedia display systems that were entirely separate from each other. “The TEOS system makes it possible to offer customers specific advertising times in specific locations” says Dr Arkadiusz Jaksa, Chairman of the Board of the Municipal Zoological Garden in Łódź. “The built-in content editor helps create messages that are visible to visitors – even using a mobile phone. At the same time, the scheduling mechanism ensures that content is fully automated, making it easy to invite people to feeding shows, elephant baths or to remind them of upcoming facility closures.”
Simplifying content management, controlling costs
Publishing and updating content is easily managed via a web browser on any device that’s connected to the Zoo’s local network. Under control of TEOS, screens can be scheduled to switch on or off as needed, helping save energy and drive down running costs. What’s more, TEOS offer powerful remote diagnostics that make it easy to check whether screens are operating correctly and the correct information is being displayed – a big time saver in a facility of this size.
Up to date information for visitors
Interactive screens in the entrance area display details about the venue’s sponsors as well as helpful information about the Orientarium and surrounding city. Wall-mounted monitors provide useful transport information including timetables for MPK Łódź trams, while further screens display content in all six of the venue’s lifts.
Visitors to the elephant house can watch the residents’ bathtime in close-up from a glazed 3m deep pool. Outside normal bathing hours, guests who’ve missed the daily 11am slot can enjoy recorded footage displayed using Sony VPL-PHZ60 projectors, complemented by multimedia displays on both sides of the pool window that provide extra information.
Brilliant colour and detail
Home to macaws and oriental otters, the ‘Celebes’ area of the Orientarium features six 43-inch BRAVIA displays that enhance every visitors’ experience with bright, brilliantly detailed, high contrast 4K images providing information about the animals and birds.
A huge attraction at Orientarium Łódź is the 26-metre underwater tunnel and seven ocean tanks. Sited at the side entrance to the shark aquarium, a VPL-PHZ60 laser projector delivers brilliant images with very high 6,000 lumen brightness. More BRAVIA displays beautifully reproduce the magnificent colours of the coral reef, alongside information about the ocean tanks’ occupants.
A further nine BRAVIA screens feature in the Sunda Islands zone that reproduces a jungle climate with temperatures of 24-26 degrees Celsius and 80% humidity. The displays offer readers interesting facts about Poland’s only Sumatran orangutans as well as Kraken and Penelopa, a pair of the largest gavial crocodiles on the European continent.
Streamlined meeting room bookings
Connected to the Orientarium via a glass walkway is the facility’s conference centre, where state-of-the-art meeting rooms feature compact Sony VPL-PHZ laser projectors. Alongside spectacular image quality, the projectors’ highly reliable laser light source offer 20,000 hours of effectively maintenance-free operation – equivalent to six years usage with no need for regular replacement of costly projector lamps. Meeting rooms also feature tablets that are integrated with TEOS, simplifying centralised mangement of room bookings.
Reliability, durability and easy system expansion
“Our client clearly indicated that the system needed to be reliable and that the warranty provided for the equipment had to cover a minimum of five years” states Marcin Kaliński of AV integration specialist 3Isav who oversaw the installation at Orientarium Łódź. “We could not compromise anything, and had to choose a durable and proven solution – which is why we went for the TEOS system and Sony devices. Furthermore, we knew that the project may be developed further and that TEOS and the Sony solutions would allow us to expand and modify easily. We did not have to wait long for our conviction about the development potential of the system to be confirmed. Even before the launch of the Orientarium, we added three additional Sony laser projectors to display digital signage content.”
