Advertising for retail
Super-sized displays to capture shoppers’ imagination with eye-catching promotional videos, featured products and news of special events.
Advertising solutions for today’s retail environments
Our retail display solutions are ideal for capturing shoppers’ attention with colourful, high-impact advertising and promotional messages, even in brightly-lit department stores and shopping centres. Our 4K HDR professional displays, modular Crystal LED video walls and high-brightness projectors all offer flexible integration possibilities plus dependable operation to suit the needs of individual shops, department stores and large shopping centres.
Sensational image quality
High brightness and image clarity ensure big, bold images that stand out in retail environments, giving shoppers a clear, eye-catching view of advertising and promotional messages, even in brightly-lit department stores and shopping centres. BRAVIA Professional Displays and Crystal LED scalable video walls feature powerful processing technologies by Sony to ensure flawless HDR pictures with very high contrast, rich colour and smooth movement that look great at any viewing distance – far away or right up close to the screen.
Impress shoppers on any scale
There’s a comprehensive choice of BRAVIA Professional Displays, with screen sizes from 43” up to 98” to complement the advertising needs of department stores and shopping centres. The extra wide viewing angle of our BRAVIA professional Displays ensures that advertising content and promotional messages are seen clearly by customers, wherever they’re standing in a retail store or shopping centre. Create even bigger, brighter immersive visual experiences with modular Crystal LED video walls that suit any display size or proportions with no visible seams or gaps. The lightweight modular panels can be installed on walls, ceilings or curved surfaces to create phenomenal visuals with thrillingly lifelike detail, colour and contrast. Or fill the largest retail space with reliable, high-brightness laser projectors that offer flexible installation options.
Create, update, and manage content with ease
BRAVIA’s inbuilt HTML5 content platform makes it easy to present advertising and promotional information to shoppers that blends images, videos, text and web content. BRAVIA integrates smoothly with a wide range of third-party software solutions, allowing media-rich advertising content to be authored, scheduled, and delivered to connected screens.
Reliable and energy efficient
BRAVIA Professional Displays can help retailers support business sustainability goals with smart features like programmable screen on/off times that cut energy consumption outside store hours. Lifetime operating costs are reduced further with reliable 24/7 operation for reduced maintenance requirements. Our Crystal LED video walls feature an energy-efficient fan-less design that eliminates the need for costly air conditioning. The long-lasting laser light source of our projectors lets shoppers enjoy uncompromised high-brightness images for up to 20,000 hours*.
*Depending on usage environment.
Sony’s Deep Black Non-Glare Coating technology
It’s a challenge achieving vivid, high-contrast visuals that customers can connect with in brightly-lit retail stores, shopping malls and restaurants. Exclusive to our high-grade BRAVIA BZ53L and BZ40L Professional Displays, Deep Black Non-Glare Coating combines two advanced technologies that reduce screen glare and reflections without compromising image brightness, detail and clarity. It’s a big step forward, significantly improving the legibility of signage and information displays in all lighting conditions.
Find out how we can help
Download our Retail Display and Digital Signage Solutions brochure
Flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.
Our high-brightness (up to 700 nits) 4K HDR Professional Displays with Deep Black Non-Glare Coating for excellent visibility in brightly lit retail stores, shopping malls and restaurants; in screen sizes up to 85”.
Enhanced 4K HDR Professional Displays with 32GB storage, premium features, and high brightness up to 550 nits. In screen sizes up to 85”.
4K HDR Professional Displays with 24/7 operation, portrait/tilt, X1 processor, Pro mode, Airplay and Chromecast capability, in a wide range of sizes up 98” and up to 440 nits brightness, ideal for large-scale multi-screen installations.
Ideal for digital signage and corporate applications, slim and easy-to-use in a wide range of sizes up 85” Features advanced Sony picture processing technologies for vivid colours and fine details.
Scalable video walls that deliver immersive visuals with unprecedented brightness, colour, clarity and contrast plus flexible installation options.
True 4K SXRD™ laser projector with extreme 10,000lm brightnes and vibrant colour for spectacular super-size images.
The industry‘s smallest, lightest 8,000lm WUXGA laser projector delivers crisp, super-bright images with bold, rich colour, even in brightly lit stores.
The compact Line Array Speaker system speaker combines fine beam control, high quality sound, and flexible installation to deliver clear, powerful, finely controllable sound that makes advertising unmissable.
Sustainability in every scene
BRAVIA Professional Displays are designed with intelligence to be kinder on the environment.
