Sony at IBC 2025

12th-15th September
Come and see us Hall 13

Register with our VIP Code: IBC1362

Your Gateway to Creative Innovation

Fuel your creativity & storytelling capabilities with a connected ecosystem addressing your needs. Engage with our technology experts & explore the latest breakthroughs in Live, News, and Filmmaking production discovering our cutting-edge tools that allows you to focus on your creativity and reshaping every day the art of storytelling.

Aerial view of a modern exhibition booth layout with various labeled sections including Virtual Production, Cine & Filmmaking, Software-Defined Broadcast, Sport Production, News Production, 5G, Live Production, Sustainability, and a Networking area. The design features a circular central hub with paths leading to different thematic areas.

Sustainability

Sony is committed to sustainability with its Road to Zero program aiming at carbon neutrality in 2040. We are working hard to make sure our stand has minimal carbon impact. This year our stand is scrutinized for recyclable material and reusable material.

What not to miss at IBC this year

Must-see products and solutions at IBC 2025

Latest Sony professional video camera

THE CHOICE OF CREATORS

Explore unlimited creative possibilities.

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THE ART OF LIVE

Offer the most breathtaking live events to your audience.

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BREAK THE NEWS FIRST

Win the race to air and reach more audiences today.

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VIRTUAL PRODUCTION

Create visual sets for filmmaking without limits.

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NETWORKED LIVE

Make the most of your live resources on the ground and in the cloud.

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CAMERA TO THE CLOUD

Cloud-based media management and collaboration.

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Get Ready: want to know the latest in Media Production?

Download our whitepapers and CTO round table book now
Image of a book cover with Sony Logo featuring an individual using a tablet with the title of “CTO Roundtable” with underneath 'Perspectives on Media Transformation'

Case Studies

Person at CCMA monitoring multiple screens in a dimly lit broadcast control room

CCMA embarks on IP transformation with Networked Live solution

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A professional camera set up in front of multiple musicians holding violins, engaged in a discussion in a well-lit orchestra rehearsal hall

OnstageAl deliver on-stage production masterclass at Lucerne Festival

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Image of Mark Pattern, BSC Director of photography with in the background a picture of an actor in an action scene with a gun

Scene Deconstruction with Mark Patten BSC

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