BRAVIA displays transform visual communications at Beijing office

Our bright, stylish 4K Professional Displays are the ideal choice for applications, including digital signage, presentations, video conferencing and entertainment for staff during rest breaks.

Large Bravia display screens in boardroom displaying graphs and information
How we helped
Challenge icon
The Challenge
  • Large company required displays for visual communications applications in new Beijing office
Solution icon
The Solution
  • 12x 85-inch FW-85BU40H BRAVIA 4K displays
  • 16x 75-inch FW-75BU30J
  • 32x 65-inch FW-65BU30J
Outcome icon
The Outcome
  • Clear, bright screens can be easily read in brightly-lit office space
  • Improved employee communications

Presenting an enhanced corporate image

The new Beijing office of a large Chinese company required a large number of high-quality displays to fulfill its varied visual communication needs. As well ensuring the smooth flow of information to employees, the company wished to create an optimized visual experience to enhance its corporate image with staff and visitors as well as boost productivity and employee efficiency.

Essential factors in the company’s choice of display screens were qualities such as accurate color rendition and reproduction of dark shadow details. Equally important were reliability, durability and stylish appearance to enhance the office environment.

Bravia displays in open plan office
Bravia display screens in large meeting room

Brighter, better pictures to inform employees

The company has installed a total of 69 BRAVIA 4K HDR professional displays at its new office. 12x 85-inch FW-85BU40H displays are complemented by 16x 75-inch FW-75BU30J and 32x 65-inch FW-65BU30J screens

Professional displays in the company’s main meeting room give every participant a clear picture of text, images and graphics. Sony screens also features prominently in main office areas, where BRAVIA’s high brightness and contrast ratio ensures that information stands out clearly in the brightly-lit space. BRAVIA’s excellent image brightness is a similar benefit in the multi-function hall that’s flooded with natural light from many windows. More BRAVIA screens allow employees to enjoy news and entertainment during breaks in the relaxing environment of the company’s tea room.