Create and Produce Live
Cameras built for breath-taking coverage. Workflows engineered for efficient productions. Business models designed for growth – long into the future.
Explore the future of live production
Push your business forward. Explore new production techniques, revenue streams, and the latest in VR and AR. Give camera operators and vision mixers the workflows that make the most of their skills and your resources. Capture stunning HDR images, 4K detail and depth – whether you work remotely or on-site.
Learn how broadcasters can tailor the pitch-side ads shown to fans around the world. Parallel Ads® uses our Global Shutter technology to open up new revenue opportunities for rights holders.
Build your business and deliver remarkable productions
Captivate viewers with dramatic live images, within any budget. Use workflows designed for fast-paced productions that let your crew make the most of their skills. Install systems and infrastructure that deliver immediate ROI. Increase efficiency, decrease costs, build flexibility and agility into your business. And keep exploring what’s next, so you stay ahead of the competition and give viewers new experiences.
EMG delivers UHD HDR sports coverage
We built an end-to-end HDR workflow with EMG, using existing infrastructure and SDR workflows. Now, EMG can offer HDR and SDR content – simultaneously – through the same workflow, across cameras, processors, reference monitors and beyond.
SR Live for HDR workflow whitepaper
Find out how we’ve built an HDR workflow using our SR Live technology. Learn how it lets you create programs in HDR and SDR, simultaneously, through a single, efficient workflow.
Give fans a dramatic, cinematic viewing experience
Capture every bit of color, detail and atmosphere from the world’s most thrilling live events. Create an unforgettable spectacle for your viewers with our VENICE, HDC-F5500 and ILME-FR7 full-frame cinema cameras – whether you’re shooting HDR or SDR.
ESPN uses VENICE for live broadcasts with more impact
ESPN wanted to bring a “filmic” look to its productions. Working with NEP Netherlands, it installed VENICE cameras during a studio re-build in the MediaArena, Amsterdam. Now, its coverage has stunning depth of field and smoothly blurred backgrounds. “It’s a more cinematic look and feel. That’s what I like, and I like depth in my shots, even in the studio. So we always try to create a lot of depth.” – Henk Van Meerkerk, head of production, ESPN NL
RTS uses Sony’s HDC-F5500 camera to capture on-stage performances at the Montreux Jazz Festival
The Montreux Jazz Festival is one of music’s most celebrated live events and the second largest annual jazz festival in the world. Held on the shoreline of Switzerland’s Lake Geneva, this year’s 56th festival in July 2022 marked the live music debut of Sony’s HDC-F5500 system camera. Realizing uniquely immersive images thanks to its sensitive Super 35mm 4K CMOS sensor, the new camera allowed public broadcaster Radio Télévision Suisse (RTS) to capture wide beauty shots as well as tight close-ups of the 2022 artist line-up.
Sony’s HDC-F5500 system camera featured as part of a 4K HDR live production workflow
In a European sports broadcasting first, our HDC-F5500 system camera has starred in a live 4K HDR workflow, bringing together BT Sport and EMG UK. Boasting a highly sensitive Super 35mm sensor, the HDC-F5500 was put through its paces in the World Boxing Council heavyweight clash between Tyson Fury and Dillian Whyte at Wembley Stadium.
Advanced technology for cinematic expression
Add even more cinematic shots to your live coverage, with the first full-frame PTZ camera that lets you switch lenses. Slot into any live workflow, match system cameras, create cinematic images remotely.
High Quality Aerial Video with Airpeak S1
Whether it’s an outdoor concert or sporting events, capture live high-quality 4K aerial video utilizing Sony’s Alpha full frame mirrorless cameras and the Airpeak S1 drone.
Cinematic Look for Live
Learn how you could bring a cinematic feel to your live productions. Explore new possibilities and read about how other pioneers use our VENICE, VENICE 2, HDC-F5500 FX9 and FR7 cameras to create exceptional viewing experiences.
Trusted partners and the future of live production
Sony sits at the center of a network of live production innovators. Together, we explore everything from the frontiers of VR and AR to the revenue opportunities of Parallel Ads and the efficiency of remote operations. We partner with leaders in camera control, automation and studio virtualization so we can expand the horizons of studio production.
Simpler VR and AR production workflows
Enjoy smarter remote productions with our PTZ cameras. Using the Free-D camera tracking protocol, they exchange real-time data on pan, tilt, zoom, focus and iris. Integrate with VR and AR production solutions and use IP networks for a simple set-up.
