Sony Launches Entry-level, Palm-sized HD Camcorder with Fast Hybrid Auto Focus for Creators Looking for Professional Quality, Cost-effective Content Acquisition

LAS VEGAS — April 7, 2019 — At NAB 2019, Sony announced the latest addition to its line-up of cost-effective handheld camcorders that allows creators to shoot wherever and however they want. The HXR-MC88 is well suited for content creation in any organization, such as schools and offices, offering high picture quality and straightforward operation. The HXR-MC88 will be shown for the first time during NAB in Sony’s Booth #C11001.

To cater to the demands of today’s diverse shooting requirements, the palm-sized and lightweight HD camcorder is equipped with an advanced BIONZ X image processing engine. This engine enables the production of life-like images, and new features enable a fast processing time. The camcorder’s large 14.2 megapixel 1.0-type stacked Exmor RS CMOS sensor delivers impressive background bokeh defocus effects and superior sensitivity for capturing high-quality images with minimal noise in both dark and bright conditions. Users can capture clear and steady images even in dark scenes with illumination at just 1.7lux (1/30 seconds). This attention to technical detail allows content creators to focus on getting the best shot possible, regardless of the environment.

Leveraging Sony’s expertise in image quality and heritage in camera development, the HXR-MC88 features the Fast Hybrid Auto Focus (AF) System, ensuring that fast-moving subjects are captured with amazing sharpness.

“Video content has evolved into a strong communication tool to connect with audiences in a variety of settings,” said Theresa Alesso, Pro division president, Sony Electronics. “The introduction of the HXR-MC88 provides organizations and shooters with a simple and intuitive solution that easily creates engaging content. This new camcorder emphasizes our commitment to provide our customers with solutions for every budget and a wide range of applications.”

The HXR-MC88 comes with a 12x optical zoom, which can be doubled to 24x with Sony’s Clear Image Zoom technology, while maintaining full resolution using Sony’s object-based Super Resolution Technology. In addition, the 14.2 megapixel CMOS sensor and Sony’s Digital Extender can double the focal range to 48x, meeting the demand for wide-angle to telephoto shooting with the same lens. The XLR audio input terminal and microphone holder enable improved sound quality with a reliable connection. With built-in 4 Step ND Filters, the HXR-MC88 can adjust quickly to capture quality content in a range of environments, producing sharp, clear images without losing details.

Ideal as a sub-camera in HD productions, the HXR-MC88 records in AVCHD, enhancing editing options during post production. Users can also remotely control the camcorder using the RM-30BP remote commander and stream live events through a simple and affordable production ecosystem, when paired with the MCX-500 multi-camera live production switcher.

The HXR-MC88 camcorder is planned to be available in July 2019. For more information, please visit pro.sony.

About Sony Electronics’ Imaging Products and Solutions – Americas

Sony Electronics’ Imaging Products and Solutions – Americas group develops and manufactures video and audio technologies and solutions for a range of professional applications. These include broadcast television and motion picture production, live event production, ENG/EFP, digital cinematography, and more. Sony professional technologies are used in market segments including media solutions, imaging solutions, education, visual simulation and entertainment, theater, healthcare, and sports.  Visit pro.sony for more information.

About Sony Electronics Inc.

Sony Electronics is a subsidiary of Sony Corporation of America and an affiliate of Sony Corporation (Japan), one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services. Headquartered in San Diego, California, Sony Electronics is a leader in electronics for the consumer and professional markets. Operations include research and development, engineering, sales, marketing, distribution and customer service. Sony Electronics creates products that innovate and inspire generations, such as the award-winning Alpha Interchangeable Lens Cameras and revolutionary high-resolution audio products. Sony is also a leading manufacturer of end-to-end solutions from 4K professional broadcast and A/V equipment to industry leading 4K and 8K Ultra HD TVs. Visit http://www.sony.com/news for more information.