Sony BRAVIA Professional Displays Help Demonstrate Holistic AV Solutions at the Crestron Experience Center

In October 2024, Crestron Electronics, a global leader in workplace and smart home technology, unveiled its flagship experience center in New York City. Located in the prestigious New York Design Center, the Crestron Experience Center is a state-of-the-art, interactive environment designed to immerse visitors in Crestron’s cutting-edge technology solutions for residential and commercial applications.

The Challenge:

• Meeting Diverse Customer Needs: As technology becomes more integrated into both homes and workplaces, Crestron recognized the need for a space where decision-makers across various industries could experience the transformative potential of its solutions.
• Educating Beyond AV/IT Experts: Crestron sought to make its solutions accessible to a broader audience, including decision-makers without a technical background.
• Demonstrating Real-World Applications: The company needed to showcase its innovations in practical, relatable environments to emphasize the usability and versatility of its offerings.

The Solution:

Crestron developed the New York City Experience Center with the following features:

•  Immersive Demonstrations in Real-World Contexts: Dedicated spaces such as plug-and-play huddle rooms, advanced conference rooms, and a fully equipped modern apartment allow visitors to explore technology in relatable scenarios.
• Unified Residential and Commercial Focus: The center integrates Crestron’s residential and commercial solutions, demonstrating the seamless transition between home automation and enterprise systems.

Implementation:

• Commercial Meeting Demos

The experience center also spotlights Crestron’s expansive workplace technology portfolio. Crestron has collaboration offerings that equip everything from small huddle rooms to large multi-purpose spaces, which are all named after famous Broadway shows. One room, called “Jersey Boys” features a 75” BRAVIA Professional Displays front-of-room display. The “Rent” room features the Crestron Sightline Experience, which has Sony BRAVIA Professional Displays, one on each wall, so that virtual participants are in the line of sight of in-room participants from any seat.

• Café and Digital Signage

Aside from the demo areas, two BRAVIA Professional Displays displays are present in the cafe to play digital signage content for guests. When the other demonstration areas are not in use, those other displays are also able to sync up with the same content, which can even be personalized for hosted events.

• Residential Apartment

Crestron’s residential offerings are showcased in an immersive NYC apartment replica. Through the front door, visitors are immediately greeted by a sleek and modern home design, with a 98” BRAVIA Professional Displays display at the center of the inviting living room. The television cycles through various digital signage content during tours but can also be leveraged as a demo by using one of the interfaces for the Crestron Home® platform to play content through the Crestron DM NVX® AV-over-IP platform.

In the bedroom and home office, two 55” BRAVIA Professional Displays showcase another television replication. The home office also showcases a 55” display in portrait mode that portrays different landscape visuals to mimic the views outside a window.

With Sony BRAVIA Professional Displays, Crestron’s Experience Center offers an immersive experience both for commercial and residential applications. It sets a new benchmark for how businesses can bridge the gap between technology and customer needs, ensuring that solutions are not only seen but truly experienced.