Fashion & apparel

Display solutions that enhance in-store experience and deepen customer connections with clothing brands

Fashion & apparel retailer trends

Intense competition

Fashion retailers must create innovative in-store experiences that captivate and retain shoppers’ attention.

The end of brand loyalty

Fashion has never been faster, and retailers must win the attention of customers in a non-stop saturated market.

Embracing digitalization

New digital tools allow retailers to streamline operations and create powerful “phygital” experiences.

Supporting sustainability

Shoppers favor retailers with ethical sourcing and sustainability in their products and operations.

Retail pro displays for fashion & apparel stores

Create unique shopping journeys and make every store visit more exciting with our display solutions

LED walls at the entrance of store in a shopping center with a captivating picture of a woman in an orange dress

Attract shoppers and drive sales

Grab customers’ attention and generate excitement around new fashion products and promotions to stimulate sales.

Display mounted on a wall with high contrast image of a woman in an orange dress with a pink background

Heighten brand awareness

Turn your apparel store into a fashion catwalk with colorful, larger than life displays that connect customers with clothing brands.

a woman touching a screen

Optimize store performance

Maximize returns from every square meter of floor space with appealing, easy-to-use self-serve systems to help shoppers browse, buy and collect orders.

Immersive visual experiences that attract customers

Our BRAVIA 4K pro displays and Crystal LED video walls showcase the latest clothing products with impressive brightness, clarity and contrast, with an extra-wide viewing angle for sensational images that are always seen clearly by every shopper.

LED wall showcases a high brightness image of a woman in a swimming pool with an orange bathing suit
LED wall at the entrance of a store with a picture of a bag

Impress shoppers on any scale

Slim, stylish BRAVIA 4K pro displays are available in a wide choice of panel sizes up to 100”, while reliable, easy-to-install laser projectors make any store visit an event for shoppers with colorful, super-sized visuals that can be projected onto walls, ceilings, floors or curved surfaces. Delivering breathtaking images with extraordinary color and contrast, our Crystal LED video walls simplify the creation of unforgettable visuals of any size and scale to flatter the largest retail environments.

Create a ‘phygital’ shopping journey

Our versatile BRAVIA pro displays are ideal integration partners for third-party touchscreen overlays and kiosk solutions, simplifying the creation of interactive systems for customers to browse, buy, collect or return orders. Turn your digital displays into virtual fitting rooms to impress and delight shoppers, while reclaiming store space and freeing your staff’s capacity for jobs that add value for your customers. Centralized display management streamlines quick, flexible set-up for every screen in the largest fashion store.

A woman points at a screen in a store with a selection of handbags to choose from
Woman touches screen in store

Cost efficient retail display solutions

You can’t afford downtime in busy retail environments. Our reliable, energy-efficient BRAVIA pro displays, projectors and LED video walls are designed for round-the-clock operation in fashion and apparel stores. BRAVIA offers the convenience of programmable screen on/off times to cut energy consumption outside shop hours, drive down ownership costs and support sustainability goals. Our projectors let shoppers enjoy uncompromised high-brightness images for up to 20,000 hours*, while our Crystal LED video walls feature an energy-efficient fan-less design that eliminates the need for costly air conditioning.

*Depending on usage environment.

Explore retail display solutions for fashion & apparel stores

From attracting and informing shoppers to guiding their journey, BRAVIA pro displays, Crystal LED video walls, laser projectors and line array speakers offer comprehensive audiovisual solutions for fashion and apparel stores.

Attracting shoppers

Capture customers’ attention as they navigate through your fashion retail store with bright, colorful images from our scalable Crystal LED video walls: choose high brightness BH-series for brightly lit stores, or high-contrast CH-series for uniquely rich, vibrant images with maximum wow effect. For less conventional spaces, extra bright VPL-GTZ380 and our compact VPL-FHZ85 projectors can throw super-sized images onto any shape or type of surface. Add an extra immersive dimension with the SLS-1A Line Array Speaker for powerful audio that surrounds visitors.

LED wall at the entrance of a store displays picture of a woman with pink coat on a blue background

Advertising

Showcase your best offers and latest products in our brightest BRAVIA BZ40H series pro displays, or our biggest 100” BRAVIA BZ40J pro display. Create super-sized visuals with unprecedented impact and realism with our Crystal LED BH and CH-series.

Display mounted on a wall in a fashion store with a picture of a woman with a gray cap

Placing orders

Available in a wide range of sizes, our BZ30J and BZ35J BRAVIA professional displays are ideal for integration with interactive kiosks and self-order systems. High screen brightness and rich, vibrant colors ensure that clothing products look their very best, while reliable operation ensures a smooth, satisfying ordering and collection experience for store visitors.

A woman points at a screen in a store with a selection of handbags to choose from

Want to know how our display solutions enhance in-store experience? Speak to our team today

Explore our display and digital signage solutions