Stella McCartney uses BRAVIA Professional Displays at Paris Fashion Week®
The British designer requested a mix of screen sizes highlighting the important messaging of sustainability – platforming the presentation’s focal manifesto, a message from Mother Earth. Meeting the brief within the greenhouse provided a few challenging conditions, which Sony’s BRAVIA BZ40L and BZ30L series were the perfect solution for.
- To deliver clear, bright, high-quality images that complement the designer’s staging in a noticeably light, and demanding greenhouse catwalk environment at Parc André-Citroën
- BRAVIA BZ40L and the BZ30L series
- A visually exciting set to accompany the showcase of Stella McCartney’s Winter runway 2024 show, using high-quality and sustainable professional displays
Delivering premium picture quality in a bright setting
The conscious luxury leader, Stella McCartney, prides itself on being progressive, focusing on creating products that have minor impact on the environment, and having a set to reflect this for its Winter 2024 runway show was no surprise.
The BZ40L offers the Deep Black Non-Glare feature, ideal for overcoming the demanding circumstances of bright lighting conditions while still delivering excellent picture quality. This feature guaranteed that the screens upheld a rich black level and showcased vivid, luminous imagery, even when viewed from the most extreme angles. The BZ series of displays boasts exceptional quality and is available in a screen size from 32”-98”, which perfectly aligns with the requirement of utilizing various display sizes. Its compact design ensures versatility while delivering superior performance, meeting diverse needs efficiently.
We were thrilled when the Stella McCartney brand came to Sony to help equip its runway show for Paris Fashion Week. Knowing that our sustainable efforts are being recognized while still being able to provide the highest quality display screens has been nothing but rewarding, and working with a brand like Stella, which has a similar ethos, has made the perfect partnership.
Adam Dover
Trade & Segment Marketing Manager at Sony
Using environmentally conscious professional displays
Sustainability is a central focus at Sony, where we’ve developed innovative methods to seamlessly integrate conscious, sustainable practices while continuing to prioritize customer satisfaction. At the heart of our corporate ethos lies the “Road to Zero” campaign, a visionary commitment to achieving zero emissions by 2050. This initiative has reshaped our organizational priorities, fostering a commitment to sustainability.
Within Sony Professional Displays and Solutions, we adhere to the “Make, Move, Use” framework to drive sustainability efforts. For example, during the production phase, we utilize SORPLAS™, a recycled plastic developed by Sony, to manufacture our BRAVIA 4K Professional Displays, significantly reducing reliance on virgin plastic. SORPLAS has been used in our BRAVIA BZ-L series since summer 2023. Since 2018, SORPLAS has been used in Sony’s full BRAVIA range, resulting in a reduction of virgin plastics by more than 60%. The packaging improvements also prioritize sustainability by minimizing ink usage and promoting recyclability. Moreover, our products are engineered for longevity, ensuring durability, and reducing environmental impact.
We are always looking towards more conscious innovations and technologies in everything we do here at Stella. Sony’s vision for sustainability is aligned with our own, making for a natural collaboration at our Winter 2024 runway show.
Stella McCartney brand
