News Production

Reach more audiences, faster

Multi-platform news production

Media Backbone Hive is the award-winning Unified Content Platform that helps broadcasters and news-makers reach audiences across multiple platforms with unprecedented speed and efficiency.

Customizable, cloud-native, and scalable, Hive can be deployed on-site, in the cloud, or as a combination of the two. Field-based journalists, producers, and editors can collaborate from anywhere in the world, pooling content and tailoring stories for online, TV, and radio audiences. With fewer silos. More flexibility. And less duplication of precious production resources.

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Cloud-based news workflow

Tell your story as it’s happening with XDCAM air — the cloud-based news workflow solution that orchestrates the seamless exchange of live video and media files between field-based camcorders and your news infrastructure.

Build stories fast, with secure access from the studio to content on camcorders or smartphones out in the field. Use XDCAM air as a stand-alone system or integrate with your studio-based workflows to create compelling content, more quickly and cost-effectively than ever before.

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Newsgathering, contribution, and editing

Get the picture with our legendary shoulder-mount cameras and digital wireless microphones. Extend your reach with our inconspicuous handheld and action cameras. Bring it back to the newsroom with our wireless workflows and XDCAM air service. Then share content and edit with unprecedented efficiency, thanks to our award-winning Media Backbone Hive multi-platform production system.

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News studio and control room

The world’s leading news networks depend on our studio cameras to enhance their on-air look. But that’s just the beginning. News operations of every description take advantage of a complete range of affordable studio cameras. And they extend their reach with our robotic pan/tilt/zoom cameras. In the control room, Sony switchers and monitors empower you to operate with confidence.

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Master control

If you want to sleep better every night, automate your master control with industry-leading tools from Crispin, a Sony Group company. Crispin’s modular, software-based tools interface beautifully with all the popular hardware and newsroom computer systems. For even greater reassurance, you can supplement Crispin’s on-premises capability with cloud-based Disaster Recovery master control.

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