Artificial Intelligence

Use AI to take productions further

Unleash Your Creativity With AI

Enhance your workflows and creativity with artificial intelligence. We’ve pioneered AI for content creation, management, and distribution, from eye-tracking autofocus to emotion detection, to automated clip generation. Automate time-consuming processes, so you can focus on creative work. Harness completely new capabilities to create richer content.

Artificial Intelligence, Real Innovation

Our AI-based solutions can be found in homes, venues, businesses, and everywhere in between. Explore Hawk-Eye Innovations in sports broadcasting, Media Analytics Portal for live and recorded productions, and Ci Media Cloud for smarter media collaboration.

Automated Analysis and Content Generation, in Real Time

Enhance your productions with AI-powered analytics. Our Media Analytics Portal can enrich your media, improve workflows, and streamline content creation. Built on the microservices architecture of our Media Solutions Toolkit, it handles everything from object detection to player tracking, speech-to-text, and audience emotion detection. Empowered by microservices, this scalable tool can automate the creation of multi-camera highlights, transcribe live events, and more.

Explore our video collection

We’ve curated a collection of short videos on our latest AI services and products. Here you’ll discover all-new ways to make your media productions more compelling, faster, and with workflows more efficient than ever.

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Sports Productions, Enhanced with Artificial Intelligence

Make sports broadcasts more engaging and sports matches fairer, safer, and more informed. Hawk-Eye Innovations combines AI with deep expertise in processing skeletal information and tracking data. This allows its Unreal graphics engine to build virtual recreations of the action, in real time, so you can deliver richer content for rightsholders and broadcasters—and more accurate information and reviews for match officials.

Work Smarter When You Create Content

Use AI to deliver captivating presentations and create engaging content for your audience. Our Edge Analytics Appliance helps you reduce the time, money, and human resources needed to capture and deliver world-class video presentations. With optional licenses, you can take advantage of handwriting extraction, chromakey-less CG overlays, smooth PTZ camera auto-tracking, and more. Plus, our Ci Media Cloud makes it easier to store, find, and collaborate on any content you create.

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Download our interactive brochure

Click through to experience our expanded line of cloud-based, AI-enabled, microservices and devices. It's the most efficient way to learn about the most exciting developments by Sony in the field of AI.

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