Overview

3D Experiences Iberia SL is a leading provider of stereoscopic content for a wide range of industries, including entertainment, tourism, retail, digital marketing, and healthcare. Their expertise lies in creating immersive 3D visuals that help clients better understand complex spatial relationships and design intent. To deliver these high-quality experiences, the company has integrated Sony’s cutting-edge Spatial Reality Display (SRD) into its workflow. This advanced display technology offers glasses-free 3D visualization, allowing users to view assets with true depth and perspective directly on the screen. As a result, presentations and 3D reviews are significantly enhanced, providing stakeholders with a much clearer and more realistic sense of the visualized environments. By leveraging the SRD, 3D Experiences ensures that their clients can engage with content in a collaborative, visually compelling way—without the technical barriers or isolation typically associated with VR headsets. The company’s innovative approach is transforming how industries present and review 3D assets, making immersive stereo visualization more accessible and impactful for a diverse set of clients.

The Challenge

• Traditional 2D presentations lacked depth, making it difficult for clients to fully understand spatial relationships and design intent.
• VR headsets provided immersion but were isolating and impractical for collaborative reviews.
• Contact-safe setup to ensure a hygienic, touch-free viewing experience, reducing any risk of cross-contamination among visitors.
• Higher throughput to facilitate smooth visitor flow by enabling immediate engagement without setup, cleaning, or calibration time.
• Fewer technical issues to minimize maintenance and downtime by eliminating fragile components such as batteries, sensors, and tracking hardware.
• Clients demanded visual clarity and realism without technical complexity.

The Solution

• 3D Experiences adapted its stereo content pipeline to optimize for SRD’s eye-tracked stereoscopic display, ensuring accurate depth perception.
• Instead of real-time rendering, the company focused on high-fidelity pre-rendered stereo images and animations, which provide superior visual quality and consistency.
• Created immersive demo reels across six verticals:
  • Brewery: Showcasing production environments in 3D.
  • Interior Architecture: Allowing clients to “walk through” spaces virtually.
  • Fast Food: Presenting store layouts and branding in depth.
  • Car Dealership: Highlighting vehicle design and showroom concepts.
  • Luxury Store (Digital Twin): Enabling realistic previews of retail spaces.
  • Handmade Art: Bringing craftsmanship details to life in 3D.

Additionally, 3D Experiences uses a beamsplitter rig with the 27” ELF-SR2 for live 3D preview, enabling efficient stereo monitoring and compositing. This method speeds up digital twin creation and enhances the SRD’s dual function as both a production monitor and exhibition display—delivering realistic asset representations that captivate clients while streamlining the filmmaking process.

Why 3D Stereo Matters

• Enhanced Immersion: Stereo images create a sense of depth that 2D cannot replicate, helping clients feel “inside” the design.
• Better Decision-Making: Seeing assets in 3D reduces ambiguity and accelerates approvals.
• Emotional Impact: Immersive visuals strengthen brand storytelling and client confidence.

Technical Highlights

• Optimized stereo rendering for SRD’s 45° viewing angle.
• Integration with industry-standard tools (Maya, Blender, Nuke, After Effects, Fusion) and proprietary stereoscopic workflows for content preparation.
• Digital twin workflows enhanced by SRD previews for marketing and design validation.

Outcomes

• Improved client engagement through immersive presentations.
• Reduced iteration cycles as a result of clearer spatial visualization.
• Created scalable solutions for multiple industries, from retail to automotive.

Executive Quote

Enrique Criado, Founder & Head of Immersive Content, 3D Experiences Iberia SL:

“After 30 years working with virtually every 3D display technology,I can confidently say that Sony’s Spatial Reality Display is a game changer. The ELF-SR2is not just a display for our clients; it’s a critical tool in our production workflow. By using it on set for live 3D preview with our beamsplitter rigs, we’ve been able to create digital twins in a fraction of the time. What excites me most is bringing glasses-free 3D to industries that have never experienced it before—luxury retail, automotive, museums, digital signage. We’re creating turnkey solutions: monitor + custom content. This collaboration with Sony is transforming how the world experiences immersive 3D content.”

About 3D Experiences Iberia SL

3D Experiences, founded and led by award-winning stereoscopic supervisor Enrique Criado, brings over 30 years of international expertise in stereoscopic 3D content production to industries ranging from entertainment and luxury retail to medical visualization and theme park attractions. With a proven track record delivering projects across 15+ countries for high-profile clients, the company has earned four international awards and established itself as a technical innovator in the field—holding a patent-pending surgical telementoring device and having served as technical advisor to various projects

Now pioneering the next generation of immersive experiences, 3D Experiences specializes in turnkey glasses-free 3D solutions—combining Sony’s Spatial Reality Display technology with custom-created stereoscopic content optimized for each client’s industry and brand story. From capturing digital twins of luxury products using professional cinema-grade beamsplitter rigs to creating interactive automotive showroom experiences and museum exhibitions, the company leverages decades of feature film,       broadcast, and theme park production expertise to deliver compelling, accessible 3D experiences that drive engagement and business results across retail, automotive, architectural, and cultural sectors worldwide.

About Sony’s Spatial Reality Display (SRD)

Sony’s Spatial Reality Display technology uses high-speed vision sensors and advanced algorithms to create glasses-free stereoscopic 3D images with exceptional depth and realism. The SR2 model features:

• 27-inch 4K display with eye-sensing for precise stereoscopic visualization
• Exceptionally low crosstalk (ghosting) for comfortable extended viewing
• Flexible viewing distances (0.7m to 1.0m) for varied use cases
• 45° viewing mode for maximum depth effect
• Support for Side-by-Side (SBS) stereo video content
• Professional integration with Windows-based workflows

Sony XYN Solutions (pro.sony) provides immersive reality technologies for creative professionals, enterprises, and industry innovators worldwide.