With BRAVIA, sustainability in every scene
With growing demand for ever larger TVs and Professional Displays, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from product development right through to watching TV and viewing displays.
Immersive experience meets environmental consideration
With BRAVIA, you will be able to enjoy the most immersive TV or Display experiences with stunning designs, right alongside innovations to lower environmental impact by helping reduce energy consumption and use of non-renewable resources.
Making it, moving it, and using it more efficiently: Advanced engineering for sustainability
To reduce environmental impact, we are working on multiple aspects across the product life cycle, such as reduction of virgin plastic, improvement of transportation efficiency, and review of power consumption during use.
Find your nearest BRAVIA professional display dealer
Contact us or speak to one of our expert display dealers to find out how we can help you.
Using less virgin plastic: Combining high recycling and product quality
Across every design aspect, from material development to aesthetics, we succeeded in increasing our use of recycled material while preserving the high-quality finish. Especially for OLED TVs and Professional BRAVIA displays, Sony-developed SORPLAS™ recycled plastics are used for the rear cover, the largest TV part by area, reducing overall virgin plastic use by approximately 60%.
Towards closed loop with repeated recyclability
One advantage of SORPLAS™ is that it won’t degrade too much even after being recycled several times. Recycled SORPLAS™ parts have the potential to reduce the volume of waste and contribute toward a recycle-oriented society.
Manufacturing for less weight: External Air Injection
Precision molding techniques make panels strong and beautiful while cutting weight, so packaging also becomes thinner, reducing plastic usage. External air injection presses resin parts with air to eliminate both warping and waste.
[1] Dimples caused by uneven pressure with normal molding [2] No dimples with External Air Injection molding [3] Exterior surface [4] Interior surface [5] Instead of overfilling the plastic, air pressure is applied from the rear to avoid uneven pressure.
Better packaging with less plastic
Conventionally, packaging material is needed above and below BRAVIA Displays and TVs, as well as on the left and right ends. After numerous simulations and decades of global logistics experience, we have optimized packaging design to protect the screen with reduced packaging materials, achieving an approximately 35% reduction of the packaging plastic volume.
Cutting CO2 with smaller and lighter packaging
By reengineering the packaging that protects the product during shipping, we cut the package size by 15% and total weight by 10%. This increases the number of units on one pallet by approximately 1.3 times. As a result, CO2 emissions per unit from product transportation have been reduced by approximately 15%.
Less ink saves resources
Product information printed on the package has been carefully considered for simplicity and length in order to reduce print ink usage by approximately 90% to lower impact without compromising the packaging design and appeal.
Optimal viewing and energy use with automatic brightness control
With ambient light sensing enabled, the screen brightness is optimized for your room’s lighting, and power consumption can be reduced.
[1] Darker environment [2] Brighter environment
Efficient power usage according to the brightness of each image location
Enjoy clean and vibrant images with unique signal processing1to optimize every part of the picture.
[1] Dark [2] Typical brightness [3] Bright
Discover your perfect BRAVIA
You’ll find the perfect BRAVIA Professional Display to match the needs of every environment. From smaller screens to our largest displays measuring an impressive 100”, you’ll enjoy pristine 4K or 8K image quality, intuitive operation plus up-to-the-minute styling that enhances any space.
Our complete BRAVIA displays range
Our range of Sony Professional Displays features HD, 4K, and 8K resolution models with screen sizes to suit every application. Ideal for a range of professional solutions, our displays feature a range of innovative display technologies for superior image quality with easy operation, extensive integration options and low ownership costs.
