Deliver more satisfying in-store interactions with our cost-efficient, easy to manage display solutions

Supermarket trends

Value-driven consumers

Rising customer expectations

Embracing digitalization

Supporting sustainability

Retail displays for supermarkets

Our bright, easy to manage display and signage solutions turn supermarket trips into more colorful, interactive experiences with eye-catching promotions and offers – while supporting customers with smooth self-checkout and helpful information.

Drive sales higher

Grab shoppers’ attention and generate excitement around new brands, products and promotions to stimulate on-the-spot sales.

Hanging display in supermarket with fruit promotion

Keep shoppers informed

Ensure customers are in the loop about special events, scheduled store closures, parking notices and other relevant information.

A free parking image is showcased in a Professional Display on a glass door

Optimize store performance

Maximize returns with appealing, easy-to-use self-checkout systems to help customers buy quickly and confidently with less fuss.

A woman scanning a product in a self-checkout counter

Inform, engage and impress supermarket shoppers

Equally suitable for showcasing new products and special promotions, or presenting essential store information, our slim, easy to manage BRAVIA 4K Professional Displays are available in a wide choice of panel sizes up to 98”. Video, images and text are displayed with impressive brightness, clarity and contrast that always stand out in busy supermarkets. An extra-wide viewing angle ensures that screens can be seen clearly by every shopper.

The promotion of an ice cream is shown on a display mounted on a column in a supermarket

Streamlined self-checkout solutions

Slim, bright and easy to install, our versatile BRAVIA Professional Displays are ideal integration partners for third-party touchscreen overlays and kiosk solutions, simplifying the creation of interactive self-checkout systems for supermarket shoppers. Centralized display management streamlines quick, flexible set-up for every screen in the largest stores.

Woman scanning a product with self-checkout screen

Driving down ownership costs

You can’t afford downtime in a bustling supermarket. Our energy-efficient BRAVIA Professional Displays are designed for reliable round-the-clock operation, with low running costs and smart features for simpler screen management, such as programmable screen on/off times that cut energy consumption outside store opening hours.

Two people in a supermarket with a display hung from the ceiling with recipes

Capture customer attention, even under bright lights

Harsh room lights can mean washed-out, hard-to-read signage and information screens that customers ignore. Premium BZ40L BRAVIA Professional Displays feature Sony’s cutting-edge Deep Black Non-Glare Coating technology that reduces hazing and screen reflections caused by bright lights. You’ll be rewarded with vibrant, high-contrast visuals that customers can see clearly from any angle – keeping them engaged and informed on every visit.

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BRAVIA with Deep Black Non-Glare Coating attracts shoppers visually

Find out how we can help

Download our Retail Display and Digital Signage Solutions brochure

Explore retail display and signage solutions for supermarkets

From attracting and informing customers to providing richer, more personalized self-checkout experiences, our BRAVIA pro displays and line array speaker offer comprehensive audiovisual solutions for supermarket owners.


Our brightest BZ40L BRAVIA 4K Professional Display or cost-effective EZ20L Series let supermarket owners tell shoppers about new products, seasonal offers and promotional events. Team high-impact visuals with rich audio from our SLS-1A Line Array Speaker that’s easily heard in busy supermarkets.

Shopping cart area in a supermarket with a display on the wall showing a super sale

Informing shoppers

The crisp 4K image quality, high brightness and extra-wide viewing angle of our BRAVIA Professional Displays ensure that important information is seen clearly by every shopper in busy supermarkets. Our versatile BZ30L and BZ35L BRAVIA series cover a wide range of screen size requirements from 43” up to 75”. Or go right up to 85” with BRAVIA BZ40L that always commands shoppers’ attention. Our SLS-1A Line Array Speaker supplements colorful visuals with rich, clear audio.

Two customers in a supermarket with professional display with “special prices” message

Placing orders

Available in a wide range of sizes, our BZ30L and BZ35L BRAVIA Professional Displays are ideal for integration with interactive kiosks and self-order systems. High screen brightness and rich, vibrant colors ensure that products look their very best, while reliable operation ensures a smooth, satisfying ordering and collection experience for store visitors.

Woman touching checkout display

Speak to our team today about our Retail Display Solutions for Supermarkets

Explore our display and digital signage solutions