Sony at IBC 2025

September 12th-15th
Come and see us in Hall 13

Your Gateway to Creative Innovation

Fuel your creativity & storytelling capabilities with a connected ecosystem that addresses your needs. Engage with our technology experts & explore the latest breakthroughs in Live, News, and Filmmaking production by discovering our cutting-edge tools that allow you to focus on your creativity and reshape the art of storytelling every day.

Aerial view of a modern exhibition booth layout with various labeled sections, including Virtual Production, Cine & Filmmaking, Software-Defined Broadcast, Sport Production, News Production, 5G, Live Production, Sustainability, and a Networking area. The design features a circular central hub with paths leading to different thematic areas.

Sustainability

Sony is committed to sustainability with its Road to Zero program, aiming at carbon neutrality in 2040. We are working hard to make sure our stand has a minimal carbon impact. This year our stand is scrutinized for recyclable and reusable material.

THE CHOICE OF CREATORS

Explore unlimited creative possibilities.

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THE ART OF LIVE

Offer the most breathtaking live events to your audience.

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BREAK THE NEWS FIRST

Win the race to air and reach more audiences today.

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VIRTUAL PRODUCTION

Create visual sets for filmmaking without limits.

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NETWORKED LIVE

Make the most of your live resources on the ground and in the cloud.

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CAMERA TO THE CLOUD

Cloud-based media management and collaboration.

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Sony at IBC 2025

September 12th-15th
Come and see us in Hall 13

Your Gateway to Creative Innovation

Sustainability

What not to miss at IBC this year