Media organizations are looking for ways to increase audience engagement while improving efficiency.
Organizations are striving to reduce manual operations, cut costs and increase speed across targeted workflows areas.
Organizations want to get more value out of their content – increasing its longevity and enabling instant access to archives and improved production integration – digitizing content to open up new revenue opportunities.
Content creators want to achieve higher audience engagement with better quality content and more internationally saleable product or coproduction. Key to achieving this is better content workflow adoption and future-proofed active archiving capability.
Multi-MAM organizations require greater and less duplication across several production islands.
For organizations that want to take advantage of the operational benefits of moving to the cloud while retaining consistent access to content and computer resources, no matter where they are.
For organizations looking to create more authentic and connected relationships with their audience, with secure streaming, and the ability to enable viewers to connect with one another.