Sports

Deliver the full power, emotion, and excitement of sport to fans worldwide

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Bringing the power, emotion, and excitement of sport to audiences both inside the stadium and worldwide is a constantly evolving challenge for broadcasters and stadiums alike. With rapid advances in imaging technology, displays, officiating technology, and digital media, fans are demanding to get closer to the action than ever before. Backed by decades of development, our powerful and reliable solutions for broadcasters, stadiums, and sports federations worldwide not only make sport more exciting, but fairer, too.

Intelligent Media Services

Today’s content needs to be distributed efficiently, cost-effectively and at the highest quality, across multiple locations and in varying formats. That’s why we created Intelligent Media Services — innovative solutions that combine the latest in Software as a Service (SaaS) and Platform as a Service (PaaS) technologies with our video and workflow expertise. Welcome to the new way of working.

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Sports stadiums

Large-screen displays have come to play an essential role in generating excitement throughout sports stadiums around the world. From presenting powerful scenes in real time, to relaying images to stadium monitors and supplying subscription content to TV and other media enterprises, our Live Production systems deliver solutions for any sports stadium.

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Live Production

Bring the power, emotion, and excitement of sport to the fans with Live Production systems that offer smooth and brilliant images in both 4K and HD resolutions with extremely stable broadcast feeds. Backed by years of development, we offer powerful and reliable solutions to broadcasters worldwide.

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Officiating

Hawk-Eye, a Sony group company, provides the most advanced, innovative, and trusted officiating solutions in sport. Hawk-Eye’s ball-tracking and SMART technologies are currently used in more than 20 major sports, not only to improve the integrity of the game, but to make it more engaging, too.

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Fan engagement

Pulselive from Sony works with sports federations, media companies, and sponsors to deliver innovative, intelligent, and reliable digital, social, and content solutions that make sport more interactive, engaging, and accessible for their audiences. From insight, technology, UX and design, social media, and content, we create multi-platform solutions that deliver true value and results for our clients.

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