Wayfinding for retail
Solutions that enhance customer retail experiences with bright, colorful digital signage to guide shoppers.
Wayfinding solutions for every retail environment
Show customers the way with clear, bright, colorful signage that can’t be missed, even in brightly lit retail stores and shopping centers. Our BRAVIA Professional Displays are engineered for dependable round-the-clock operation, with installation-friendly features like centralized management of screen settings and flexible portrait, landscape or tilt mounting to suit any retail space.
Extra-bright 4K images with wide viewing angle
The high panel brightness of every BRAVIA Professional Displays gives shoppers a clear, unambiguous view of maps and floorplans, even in brightly lit department stores. BRAVIA Professional Displays also feature a wide viewing angle, allowing every shopper to see information and directions as they navigate through stores and shopping malls.
Fast, simple set-up
Pro Mode saves precious installation time, allowing BRAVIA settings to be customized and copied quickly across multiple screens during set-up. Easily adjust and save power scheduling, PIN lock and other display settings for seamless operation in any retail environment.
Sized to suit every retail space
BRAVIA Professional Displays are designed for seamless integration in today’s retail environments. There’s a comprehensive choice of panel sizes, from 43” right up to 98”, to complement the wayfinding needs of smaller stores and large shopping centers alike. Information screens can also be mounted horizontally or vertically to suit any sales environment.
Create, update and manage your signage with ease
BRAVIA’s inbuilt HTML5 content platform makes it easy to present wayfinding information to shoppers that blends images, videos, text and web content. BRAVIA integrates smoothly with a wide range of signage solutions, allowing rich content to be authored, scheduled and delivered to connected screens. Smooth integration with third-party touchscreen overlays simplifies creating interactive wayfinding solutions that customers love.
Reliable and energy efficient
BRAVIA can help retailers support business sustainability goals with smart features like programmable screen on/off times that cut energy consumption outside store hours. Lifetime operating costs are reduced further with reliable 24/7 operation for reduced maintenance requirements.
Sony’s Deep Black Non-Glare Coating technology
It’s a challenge achieving vivid, high-contrast visuals that customers can connect with in brightly lit retail stores, shopping malls and restaurants. Exclusive to our high-grade BRAVIA BZ53L and BZ40L Professional Displays, Deep Black Non-Glare Coating combines two advanced technologies that reduce screen glare and reflections without compromising image brightness, detail and clarity. It’s a big step forward, significantly improving the legibility of signage and information displays in all lighting conditions.
Find out how we can help
Download our Retail Display and Digital Signage Solutions brochure
Flagship 98-inch 4K Ultra HD HDR BRAVIA Professional Display with Deep Black Non-Glare Coating and Cognitive Processor XR.
Our high-brightness (up to 700 nits) 4K HDR Professional Displays with Deep Black Non-Glare Coating for excellent visibility in brightly lit retail stores, shopping malls and restaurants; in screen sizes up to 85”.
Enhanced 4K HDR Professional Displays with 32 GB storage, premium features, and high brightness up to 550 nits. In screen sizes up to 85”.
4K HDR Professional Displays with 24/7 operation, portrait/tilt, X1 processor, Pro mode, Airplay and Chromecast capability, in a wide range of sizes up 98” and up to 440 nits brightness, ideal for large-scale multi-screen installations.
Sustainability in every scene
BRAVIA Professional Displays are designed with intelligence to be kinder on the environment.
